For fashion boutiques, thrift stores and apparel shops

Clothing store website

Before heading out, a shopper checks on her phone what just came in. She wants to see the store's style, the price ranges, and whether you do alterations. Our clothing store templates show your new arrivals and the way you help customers, and you update them yourself with every new shipment.

What a clothing store website should show

What gets people through your door instead of ordering online somewhere else.

What just came in

This season's arrivals, with their price ranges, updated with every shipment.

Your departments and prices

Tops, dresses, denim, coats, accessories: each department with its prices, so nobody is afraid to walk in.

Your brands and designers

The list of brands you carry: people often search for them by name (Standard).

A lookbook

The current collection in photos, with the number of new pieces received this week (Pro).

Outfits by occasion

Work, weekend, evening, winter: the shopper picks an occasion and sees the suggested outfit (Pro).

Your services

Styling advice, alterations, holds, special orders, gift cards (Standard and Pro+).

Your address, hours and Instagram

Where to find you, when you're open, and your Instagram handle to follow new arrivals (Instagram: Standard).

An online store

Your pieces sold online, with a cart, promo codes, in-store pickup or delivery (Pro+).

Choose your template

Each template is a working demo: open it and shop the way a customer would.

Standard — One page that makes people want to drop by

$18USD /month

Ombelle: a soft, natural style, with departments and prices, designers, seasonal arrivals, the owner, your services and your commitments.

Ombelle, bold version: the same content in bright colors, with a scrolling banner for your messages (free hemming, secondhand Fridays).

Pro — Lookbook and outfits by occasion

$25USD /month

Allure Boutique: lookbook, outfits by occasion, collections with starting prices, About, Hours and Contact pages.

Pro+ — The store that also sells online

$65USD /month

Allure Boutique, Pro+ version: seasonal collections, featured pieces, services, plus an online store with a cart and promotions.

Prices in USD. .com or .ca domain, hosting and security certificate included, no setup fees.

Frequently Asked Questions

Can I update my new arrivals myself?

Yes: you change photos, text and prices right on the page, as often as new stock comes in.

Can I sell my clothes online?

Yes, with the Pro+ plan: shopping cart, card payments to your own Stripe account, promo codes, in-store pickup or delivery. We take no commission.

Can customers ask me to hold a piece?

They send you a request through the contact form (Pro and Pro+), which reaches you by email, or call you in one tap. You set the piece aside yourself.

Isn't Instagram enough without a website?

Instagram shows your photos, but not your hours, prices, services or address in a clear way, and Google rarely ranks it first. Your website brings all of that together, and you keep Instagram for the day's new arrivals.

Can I switch templates later?

Yes, from your dashboard, without resubscribing.