Our story
"I select every piece as if it were for a close friend."
The owner
Josée Dumont
Passionate about fashion, Josée founded Allure Boutique in 2016 after a career in buying for major retailers.
She hand-picks every piece for her clientele, blending emerging Québec brands with recognized international labels.
10+
Years of experience
5,000+
Loyal customers
30+
Curated brands
52
Deliveries per year
Our philosophy
Three commitments to you
Careful selection
Québec and international brands chosen with rigor.
Personalized advice
A stylist helps you find what truly suits you.
Total flexibility
Easy returns and no-pressure fittings.